It's nearly impossible to not sense the new wave of products coming from organic farms and controlled regions where farmers get fair prices for their products. Big companies are often spreading lies claiming fair trade organizations get easy money from the people who want to help the farmers. Most of the companies already try to destroy fair trade with violence. This is the saddest thing about it: Farmers in Latin America are threatened by military forces and forced to accept contracts of the big companies.
A lot of people don't want to accept this situation anymore. Americans, Europeans, even the farmers.
Everyone living in a rich country has to make a decision. Either saving a little change by buying cheap coffee or chocolate or shopping with responsibility and helping farmers running a normal life in their countries. It's a small sacrifice but every good cowboy knows he has to stand for what he's doing.
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